Today I was screwing around at work, procrastinating on the things I really SHOULD be doing, and decided to google AAA (of course, that was after googling myself, dwarf goats and a recipe for peanut brittle.) I was a little surprised because I don’t work for:
a) The Association of Autonomous Astronauts or...
b) the American Anthropological Association...though that would probably be cool…
c) or even the American Academy of Audiology..again, probably pretty cool…
While these are legitimate organizations and, I must admit, I kind of gravitated toward the autonomous astronauts, it makes me wonder about things that use similar names (particularly in food) to give their own products credibility.
(Note to mom: You didn’t fool anyone with the Cocoa Crunchies cereal…they are NOT the same as real life Cocoa Krispies…)
Now that I’m a mom myself, I have to confess that I sometimes buy “Surefire Cola” rather than Coke…or “Merry Girl Ice Cream Sandwiches” rather than the expensive brand name. But what’s in a name? Granted, some branded products may be better than non-branded or store products. But, oftentimes my wallet does the talking and I’ll go for the unbranded stuff. But not always.
The other day, I was looking at tuna fish. The cheaper one had a pretty poorly drawn tuna on the label and was called something like “Nell’s tuna fish”.
I wanted to track down the store manager and ask, “Who the heck is Nell…and why is she selling tuna fish?” But I didn’t. I went for my ol’ friend Starkist. Am a tuna snob? No…I just
don’t like to veer too far away from the tried and true.
In my book…
- Lars Potato chips – okay, that’s pretty close to Lays.
- Puffsberry dough – yep
- Hints ketchup – why not?
- Nell’s tuna fish – no way!

But back to the organization I could have belonged to in an alternate life…the Association of Autonomous Astronauts…while it may be cool in space, when I break down, I think I'll call the earthbound AAA for a tow. And if someone shows up in a space helmet, I may have to start googling again.
How about you? Are you a brand loyalist...or do you waver?